CHAVA VIETZE

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CV

Education

Master of Fine Arts, Communication Design
Pratt Institute
2026

Master of Business Administration
Montclair State University
2014

Bachelor of Science, Business Administration and Marketing
Montclair State University

Employment

Freelance Designer and Strategist
Self-Employed
2023-Present
Design brand positioning, visual identity, and go-to-market strategy for wholesale and design-driven brands through research-driven engagements from discovery through execution. Grew a small business's wholesale revenue by $50K+ year-over-year through brand and go-to-market strategy.

Design Researcher
Pratt Institute
Brooklyn, NY
2026
Designed and administered user research surveys to surface pain points across the student user journey for Pratt's intranet portal, then mapped user flows to identify key drop-off points. Collaborated cross-functionally to translate findings into actionable recommendations for the platform.

Advisor to the Chair, Graduate Communication Design
Pratt Institute
Brooklyn, NY
2025-2026
Designed and ran a workshop series (Publishing Your Thesis, Designing Your Portfolio, Building Your Narrative) on creative practice and portfolio storytelling, recruiting industry practitioners to lead sessions. Built feedback loops with students to continuously improve the creative program experience.

Founding Member, Graduate Communication Design Advisory Board
Pratt Institute
2025-2026
Built a new advisory board from the ground up to strengthen the connection between the institution and the design industry. Led outreach and relationship development across the industry, recruiting and onboarding board members and running quarterly convenings.

Founder and Creator
Stop Blaming Avocados
2022-2024
Conceived, branded, and launched an original podcast from concept to 20 episodes on Apple and Spotify. Defined brand voice, visual identity, and audience strategy from zero, building a community around human-first organizational culture.

Head of Content and Communications
Change Engine
California
2021-2022
Employee #1 of seed-funded, pre-product startup. Designed end-to-end onboarding journeys, service touchpoints, and marketing assets for client-facing programs, elevating the employer brand experience and driving a 10% increase in customer engagement. Designed the brand's content system and voice, including executive-level ghostwriting, and launched a second original podcast (11 episodes) as a brand and community initiative.

Consultant (Customer Experience, Strategy, Operations)
Self-Employed
2020-2023
Served as advisor to various early stage software as a service companies.

Director of Customer Success
Mapistry
2019
Served as strategic partner to F500 clients, including Tesla, mapping the end-to-end user journey to identify and redesign service gaps that drove account expansion. Led cross-functional alignment across Sales, Customer Success, and Product, redesigning onboarding and team workflows to reduce implementation time and improve the client experience.

Head of Customer Experience Director of Customer Success Account Manager
RolePoint
2015-2019
Employee #5. Exited in 2019 through Jobvite Acquisition. Designed service experiences, branded touchpoints, and marketing assets for enterprise employer brands across 60+ companies, including a company-wide UPS referral campaign reaching 20,000+ employees. Redesigned the client experience around a new software implementation, resulting in the company's largest 2017 upsell at 166% of original contract value.

Marketing Associate
Extensis Group
2012-2013
Partnered with the President and CMO to execute go-to-market strategy, producing brand, sales, and client-facing collateral and managing the company website.

Technical Skills (Non-exhaustive list)

Design: 3D Modeling, Technical Rendering, Drawing, Analog Printmaking, Type Design, Grid Systems, Design Systems, Podcast Production

Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, AfterEffects), Rhino, Figma, Miro, Milanote, Claude (AI)

Collaboration Tools: Asana, Airtable, Jira, Trello, Audio Editing (Garage Band, Descript), Canva

CRM & Web: Salesforce, HubSpot, Squarespace, Basic JavaScript, JSON, XML, CSS

Exhibitions

Book
Other Islands Books
Pratt Institute
Brooklyn, NY
2026

The Body as a Tool
Open Studios
Pratt Institute
Brooklyn, NY
2025

Photography
Pratt In Venice
Dekalb Gallery
Brooklyn, NY
Pratt Institute
2025

Sculpture
Works in Process
Steuben Gallery
Pratt Institute
2025

Awards

Merit Scholarship Award, School of Design, Pratt Institute, 2024-2026

Coyne Family Foundation Award, School of Design, Pratt Institute, 2025

Pratt in Venice Merit Scholarship, Pratt Institute, 2025

Speaking Engagements

Stop Blaming Avocados
2022-2023

Empathy Everywhere, East 29th
Empathy in the Workplace, Ep. 3
2021

Empathy Everywhere, East 29th
Empathy Through the Lens of Compassion, Ep. 2
2021

Mental Health at Work
Building Communities and Better Work Culture
2023

Last Updated 26.06.08

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Chava is a strategic designer who builds brands and editorial systems, and designs product and service experiences.